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Twitter to ‘X’ | Elon Musk’s 1 Year Journey

A year ago, Elon Musk shocked the world when he bought Twitter and renamed it X. He then proceeded to fire thousands of employees, appoint his dog as the CEO, and challenge Mark Zuckerberg to a fight. His vision for X was to make it the everything app, offering streaming, gaming, video calls, banking, and more. But how successful has he been in transforming the social media giant.

        Twitter in to 'X'

X vs Threads

One of the biggest threats to X’s dominance came from Facebook, which launched a rival platform called Threads in the summer of 2023. Threads aimed to be a more user-friendly and less toxic alternative to X, with features like voice tweets, group chats, and curated news feeds.

However, Threads failed to live up to the hype and did not attract enough users or advertisers to compete with X. According to independent analysts, X still has more than 300 million monthly active users, while Threads has less than 100 million. X also claims that its user engagement and revenue have increased since Musk took over, although these numbers are disputed by some experts.

X’s challenges

Despite its resilience, X faces many challenges in the social media market. One of the biggest is the issue of moderation and disinformation. The EU has accused X of spreading fake news and hate speech on its platform, and has threatened to impose fines or sanctions if it does not improve its policies. Some advertisers have also boycotted X, citing its lack of social responsibility and ethical standards.

Twitter in to 'X'

Another challenge is Musk’s erratic leadership style, which has alienated some of his employees and investors. Musk has been known to make impulsive decisions, such as changing X’s name, sleeping in the office, and fighting with other tech leaders. He has also been criticized for his lack of transparency and accountability, as he rarely gives interviews or answers questions from the media or the public.

X’s future

Musk’s vision for X is to make it more than just a social media platform, but a hub for all kinds of online activities. He wants X to offer streaming services, gaming platforms, video calls, banking options, and more. He believes that X can be an accelerant for innovation and creativity, and that his remaining staff should think big about the future.

However, some analysts are skeptical about Musk’s ambitious plans, and question whether he can deliver on his promises. They argue that X needs to focus on its core business of advertising, and that it should improve its moderation and quality control before expanding into new areas. They also warn that X could face more competition from other players in the market, such as TikTok, Snapchat, or YouTube.

X is one of the most influential and controversial social media platforms in the world. It has changed dramatically since Elon Musk bought it a year ago, and it continues to evolve under his leadership. Whether it will succeed or fail in its quest to become the everything app remains to be seen.

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